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Ed Macovaz

Product Designer

Copenhagen, Denmark

Experience

Spirii

Lead Product Designer

Copenhagen, Denmark

Promoted from Senior Product Designer, Oct 2025.

Spirii is an eMobility platform providing charging management software, driver apps, and business services to help organisations build and scale EV charging networks across Europe.

  • Building design maturity while scaling the product offering for Spirii's EV charging platform
  • Leading design systems and tooling to improve consistency and scale delivery across the platform
  • Leading UX strategy to unify access controls to better support future business and partner needs

Marts

Lead Product Designer

Copenhagen, Denmark

Marts was an IT purchasing and asset management platform for businesses.

  • Led end-to-end design for the platform
  • Used continuous discovery and research to rapidly pivot the product from small businesses to managed service providers
  • Led development of design system and tooling to enable rapid iteration

Shopify

Staff Product Designer (Retail)

Remote (Copenhagen)

Shopify is a commerce platform for selling online and in person. The Retail group focused on scaling Shopify's admin and checkout for physical retail merchants.

  • As UX lead, was part of the leadership trifecta that set strategy, objectives, and roadmap for the Engage and Upmarket groups
  • Designed line busting for in-store buy-now-pay-later payments with Affirm as a partner
  • Led roll out of features across Admin and Checkout to unlock Shopify retail adoption for merchants with 100+ locations

Rasa

Senior Product Designer

Berlin, Germany → Remote (Copenhagen)

Rasa is a conversational AI platform that extends LLMs with business logic to build reliable AI agents at scale.

  • Designed features for entity annotation and collaborative improvements to training data, improving product-market fit for enterprise customers
  • Led introduction of continuous discovery practices using Dovetail and Notion to share analysis and insights across product teams

Ableton

Berlin, Germany

Ableton makes Live, Push, Note, and Move — software and hardware for music creation and performance.

Senior Product Designer

  • Led discovery and prototyping for collaboration, education, and AI-powered music tools to grow the product offering
  • Advised executive leadership on product roadmap decisions, including potential acquisitions

Head of Design

  • Grew the design team from 3 to 22 designers and researchers across 5 product groups covering software and hardware
  • Developed hiring, compensation, professional development, DEI, and design operations practices
  • Led introduction of design systems, research, and critique methods to raise the bar for design output
  • Scaled approaches to product discovery and delivery across desktop, mobile, web, and hardware
  • Brought industrial design and brand design in-house to improve collaboration and outcomes

UX Lead, Live UI

  • Led key UI projects for Ableton's software and hardware
  • Delivered the UI design language for Push 2
  • Established the UI design discipline, including initial external partners and early hires

UX Designer, Ableton.com

  • Led UX for all Ableton web properties, including Ableton.com
  • Key contributor to Ableton's agile transformation initiative
  • Led full redesign of Ableton.com, including roll out of new brand identity

3 Mobile

Interaction Designer

Sydney, Australia

Three is a mobile network operator. The digital team designed content and services for Three's mobile platform.

  • Designed mobile products for TV, Comedy, and Adult content verticals
  • Worked on initial concepts for global navigation for iPhone content portal

Education

University of New South Wales

Graduate Certificate in Graphic Design

Sydney, Australia

University of Technology Sydney

Bachelor of Arts in Communication (Media Arts and Production)

Sydney, Australia

Languages

English, German